Marketing Meeting 2009-04-14This is a featured page








Meeting Called by Dominick Ohrbeck - Heart Brain
Type of Meeting
Facilitator
Note Taker
Time keeper




Attendees: Please add your name with a link to your profile below if you
are attending the meeting



HeartBrain



Ashnandoah



rysa5



iixlent
































Agenda Topic #1 -- Brief Introductions and Agenda Overview Updates
Description Updates from last meeting (3 weeks ago)
Discussion
 Introductions and primary interests, skills. For example, "Hi I'm Dominick aka "HeartBrain" on GoldRing. I'm the GoldRing Media marketing lead. I'm interested in developing teams, programs, processes, tools, etc. I've worked in high-tech sales and marketing the last 10 years with the last 4 in one of the largest partner programs in the software industry."




Agenda Topic #2 -- Marketing Teams and Segments -- Vision Updates
Description WE are taking the next steps based off of the Marketing Needs page: http://goldring.wetpaint.com/page/Needs+~+Volunteers
Discussion

Conclusions Potential Marketing Teams and Segments (Seven):
1. Marketing Leads help orchestrate all the below segments plus: IT and Analytics (data); Branding (vision and mission); Research (decisions); Taxonomies (defining products/services in market); Business Process (improving workflows, processes, efficiencies); Reporting
2. Web Dev, IT, and Database Management: technology implementation of workflows, business processes, CRM, etc
3. Sales, PR, Advertising: Planning & Forecasting spending of energies to sustain operations, services, and market share
4. Communications: Internal / External Audiences: Internal reporting / external tactical comms, e.g. emails, announcements, and networks etc, getting people to take specific actions)
5. Production Teams (Web Content and Digital Content): Creative production/editing; Content production/management
6. 3rd Party Products/Services: Store management, CRM (customer service), product managers
7. Coordinators/Reservists: mini-projects, action items, tasks, note taking



Action Items Identify your skills, interests, and availability as we begin team building (offline, not during meeting time).










Agenda Topic #3 -- Team Values promoting Sustainability Updates
Description 1. Honor Life. Sustain life in our partnership’s philosophies, principles and intentions.

2. Equity; dealt and implemented within the teams. For example, mitigate gross disparities between the “top and bottom." Equality as in Harmony. Equality as in spirit of unity.

3. Promote positive Growth. Actively instill policies and procedures for growth in the spirit of good will and with heart intention. Growth of individuals over the growth of the company “bottom line” of profits. Offer opportunities for personal growth.
Discussion These are principles of business Sustainability -- what makes "it" sustainable?
Conclusions





Action Items Need a volunteer to codify these into stone tablets (joke)










Agenda Topic #4 -- Marketing Teams Operation and Collaboration Tools Updates
Description Organizing Markeing through the Wetpaint utility will be limiting. Do we need other collaboration tools and services for Marketing?
Discussion Using Google Apps and Google Documents for internal and external purposes.
Conclusions





Action Items











Agenda Topic #5 -- Coordinating a Team Rythm Updates
Description To evolve monthly Marketing Team meeting as a first step....other meetings for collaboration, working and reporting will eventually evolve later.
Discussion Next meeting time(s)?
Conclusions Not everyone can make the meetings.





Action Items Schedule meetings upon meetings. Schedule meetings to schedule more meetings (joke)









iixlent
iixlent 		Latest page update: made by iixlent , Apr 12 2009, 8:57 PM EDT (about this update About This Update iixlent Edited by iixlent

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